CV
Professional Summary
Dynamic and versatile marketing and social media professional with a strong background in content creation, campaign management, and audience engagement.
Experienced in managing social media accounts for established brands, crafting compelling content strategies, and analyzing performance metrics to optimize results.
Demonstrated leadership skills as the founder of an international student club and as a campaign executive for a university association. Adept at fostering cross-cultural connections, mentoring students, and managing teams.
Additional experience includes influencer marketing, public relations, and video production, showcasing a creative approach to storytelling and audience outreach. Enthusiastic about leveraging marketing strategies to build brand awareness and create meaningful connections.
Skills
Marketing Campaign Influencer Marketing Campaign Management Branding Social Media Digital Content Public Relations Video Editing Photo Shooting Content Marketing
Education
2021-2025
National ChengChi University
Department of Economics
2024.09-2024.12
University of San Diego
Department of Marketing
Work Experience
2024.01-2024.08
Paktor Taiwan Social Media Markting Intern
Managed Instagram accounts for Paktor Taiwan and HEDER Taiwan, overseeing end-to-end social media operations. Responsibilities included developing content ideas, creating social media calendars, crafting and publishing posts, and conducting performance analysis to optimize engagement and reach. Additionally, supported influencer marketing initiatives and contributed to public relations efforts to strengthen brand presence and partnerships.
2023.02-2023.09
Nike Sales Associate
Worked as a Sales Associate at Nike stores, gaining hands-on experience in applying marketing strategies in a retail environment. Developed strong customer service skills by actively listening to customer needs, providing tailored solutions, and building valuable insights into customer interactions.
School Club Experience
2022.10-2025.07
Founder of SLAM NCCU
Founded and led the SLAM Club (Study Less, Achieve More) at National Chengchi University (NCCU), focused on fostering connections between local and international students. Organized events and facilitated cultural and language exchange activities, earning recognition as the most international-friendly club at NCCU.
2022.09-2022.12
Econ SA Campaign Executive
Served as Campaign Executive for the Economics Student Association at National Chengchi University. Responsibilities included planning and managing events, overseeing budget control, and leading a campaign team of four members to ensure successful execution of initiatives.
2022.06-2022.07
AIESEC Camp Counselor
Volunteered at a four-day, all-English summer camp for over 50 high school students. Acted as a mentor to students and provided guidance as an advisor to the AIESEC Team, fostering learning and leadership development in an immersive environment.